“We Met In the 90’s” Microsoft Ad
One of my debutante sisters shared this great piece of content from Microsoft on her Twitter feed today. It’s a new video from Microsoft promoting Internet Explorer and their Surface tablet.
Microsoft is using this piece to market to Millennials by appealing to their 90’s nostalgia. The short video features a few of my childhood favorites like Oregon Trail, slap bracelets, and boys with bowl haircuts.
The content is so relevant right now, because it seems like trends from the 90’s have popped back up everywhere in pop culture and fashion lately. Destiny’s Child has a new song out, women are wearing peplum tops and dark lipstick again, and Tim Allen is back on ABC with a new show.
I thought the content was smart, to the point and showed that Microsoft is thinking very pointedly about who their customer is, and what he or she likes. I appreciated that they targeted such a specific audience. It seems that companies, especially tech companies, have cast such a broad net with their advertising and social media campaigns lately in order to draw revenue from as many different groups as possible. In my opinion, targeted advertising content shows the consumer that the company actually cares about and wants to understand him. Great move, Microsoft.
I was impressed by the video, both as a consumer and a public relations professional. Even though I’ve become an Apple devotee in the past 4 years, I found myself thinking about buying Microsoft’s new Surface tablet.
It will be interesting to see how this ad affects the Microsoft Surface’s ROI with Millenials.
What did you all think of the ad? Let me know!
lindsaybuchanan 